After the new Rolls-Royce Phantom I had been launched in England more than
a year passed by before the first one made at the US-plant in Springfield,
Massachusetts, USA, was finished. There had been no chance to start the
new model in the USA within a timeframe matching that in England. Most
presumably the strange decision of Rolls-Royce to set up a factory in the
US that had to follow slavishly the dictates of its parent company was a
major reason for the delay. Thus is explained why US-production of
Rolls-Royce Silver Ghost continued well into the year 1926.
Rolls-Royce of America delivered chassis cum engine – as was standard in
the United Kingdom – and usually the customer then ordered the body to be
designed and made by an independent coachbuilder. There was the choice
however to drive off with a complete car from the showroom of a
Rolls-Royce dealer, which indeed many American clients did prefer.
Rolls-Royce Custom Coachwork offered a range of attractive bodies built by
various – always top-class – coachbuilders to the order of Rolls-Royce.
#S337RL started life with a 5-seater touring body called „Pall Mall“
(ordered by RRCCW from Merrimac). The first owner was movie-star John
McCormick who decided to substitute the coachwork after a very short
period. Instead of the 5-seater open touring body a highly attractive
Boattail Roadster was tailored. At the same time a change was made by
fitting the more powerful engine of the Phantom I, that was now available.